Definition of
the vision
Definition of your personality and desired notoriety + Selection of priority reputational elements*
* According to the eight dimensions of reputation proposed by the Reputation Institute
- 01. Audit (research, surveys, discussion panel, etc.)
- 02. Strategic counsel
- 03. Strategic copywriting/content management
- 04. Monitoring
Analysis of
positioning
Evaluation of the actual state of your organisational personality, notoriety and reputation
- 01. Audit (research, surveys, discussion panel, etc.)
- 02. Influencer relations
- 03. Monitoring
Managing
gaps
Development and deployment of the strategic communications platform
- 01. Communication plan
- 02. Strategic counsel
- 03. Strategic copywriting/content management
- 04. Speech writing
- 05. Media relations
- 06. Social media strategy
- 07. Relations influenceurs
- 08. Influencer relations
- 09. Community management
- 10. Event planning
- 11. Spokespeople coaching
- 12. Public speaking program
- 13. Product/campaign launches
- 14. Monitoring
Measure of performance
Analysis of new positioning
- 01. Audit (research, surveys, discussion panel, etc.)
- 02. Strategic counsel
- 03. Influencer relations
- 04. Monitoring
